“Free” Online

Be very careful when you read FREE in an online advertising post.  The word ‘free’ has recently come under some heavy fire as to whether it is misleading in the context if ringtones.  Online advertising company Azoogle just paid a 1 million dollar fine in the state of Florida over the use of the word free in their advertising of ringtone offers.  Basically, they advertised ringtones as free, when in fact the user had to pay a fee to recieve anything free. (Which obviously isn’t free.)  Be very careful about going for free offers.